Strategic Positioning

Organizations constantly set goals they wish to achieve. However, as in archery, any number of elements can steer the arrow from its intended target. That’s why it’s important to know the point of origin and correctly anticipate the factors that can influence your organization along the way to ensure it reaches its goals. This is what a strategic positioning plan aims to define by helping you better understand the organization and its reality, the challenges and threats it may face, and the various forces with which it must contend.