Organizations constantly set goals they wish to achieve. However, as in archery, any number of elements can steer the arrow from its intended target. That’s why it’s important to know the point of origin and correctly anticipate the factors that can influence your organization along the way to ensure it reaches its goals. This is what a strategic positioning plan aims to define by helping you better understand the organization and its reality, the challenges and threats it may face, and the various forces with which it must contend.
Testimonials
RTCOMM was the firm called for all communication-related tasks, including spokesperson training, media relations, strategic planning, and crisis management. Organizers were extremely satisfied with RTCOMM, both for the quality of the professionals assigned to the Congress as well as for their ability to draw on lessons learned from past similar experience.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry
The practical simulations of radio and TV interviews as well as media “scrum” with seasoned journalists followed by personalized feedback were the definite highlight of this top-quality course. It was professional, dynamic, expertly led, and fun.
Dominique Paquette, Director – CRDI-CA
Dynamic and energetic, Richard Thibault is an excellent teacher and uses examples we can relate to in order to illustrate the crisis management process. Knowing that we can count on him to help us out if a crisis occurs in our organization gives us a real feeling of security.
Dominique Paquette, Director – CRDI-CA
Deserving of special mention is their professionalism in respecting the political sensitivities of both levels of government involved in the event while also meeting FAO expectations.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry
Our business relations with RTCOMM have been extremely positive over the past several years. Whether in terms of strategic positioning, training or consulting, their services have always met our expectations. We have built special ties with RTCOMM that go well beyond mere client relations; they have taken the time to really get to know us.
Maxime Laviolette, General Manager, Dessercom