Communications in Emergency Situations | RTCOMM

Communications in Emergency Situations

In the heat of the action, we often forget that traditional communication tools are not very useful. They need to be adapted or replaced altogether to be really effective. We tend to assume that our only challenge in an emergency situation will be dealing with the media. And it’s true that it’s when they show up that the crisis begins. But it would be short sighted not to take into account all our other audiences, both internal and external, that also need to be informed. Communications isn’t drowning everyone in a flood of undigested information and coming away with a clear conscience. You need to know exactly what information to communicate: to whom, when and how. It’s quite an art!

The goal of all communications is to provoke a change in attitude, habit, or behaviour. In other words, teach people what they didn’t know before, have them do what they didn’t do before, and think what they didn’t think before. A communication plan’s success or failure is measured in these terms. Such a plan defines the communication goals, strategies, and tactics to effect these changes in clienteles both inside and outside the organization.

Testimonials

RTCOMM was the firm called for all communication-related tasks, including spokesperson training, media relations, strategic planning, and crisis management. Organizers were extremely satisfied with RTCOMM, both for the quality of the professionals assigned to the Congress as well as for their ability to draw on lessons learned from past similar experience.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry

I loved RTCOMM’s course on crisis management. The workshop really alerted me fact that a crisis always happens when you least expect it and disrupts a business. So it’s crucial to be prepared in order to deal with it as calmly as possible. This is what RTCOMM’s crisis management course with a round table simulation showed us.
Daniel Lavallée, Administrative Director, Risk Assessment and Compliance – Caisse Desjardins Granby-Haute-Yamaska

Since our relationship began, we have been fortunate to benefit from RTCOMM’s main areas of expertise: strategic positioning, crisis management, and spokesperson training. Though their team has a knack for dealing with the unexpected—which is a valuable asset for a fast-growing company such as ours—we have always felt that nothing unexpected would ever occur because of their ability to keep one step ahead of events.
Johane Boucher-Champagne President and Chief Executive Officer - Anapharm

Our business relations with RTCOMM have been extremely positive over the past several years. Whether in terms of strategic positioning, training or consulting, their services have always met our expectations. We have built special ties with RTCOMM that go well beyond mere client relations; they have taken the time to really get to know us.
Maxime Laviolette, General Manager, Dessercom

Dynamic and energetic, Richard Thibault is an excellent teacher and uses examples we can relate to in order to illustrate the crisis management process. Knowing that we can count on him to help us out if a crisis occurs in our organization gives us a real feeling of security.
Dominique Paquette, Director – CRDI-CA