Just as an accountant isn’t an actuary or a lawyer isn’t necessarily a marriage counsellor, it doesn’t mean that an expert in public relations is a crisis manager. It’s true that communications play a role in crisis management, and a skilled communications expert can surely help an organization better communicate with its different audiences during a crisis. Better yet, a sound, ongoing public relations program helps build up reserves of sympathy capital that the organization can draw on when a crisis hits. But to reduce crisis management to a simple question of communications or public relations is a mistake that only compounds confusion.
The CRDICA’s management team took part in RTCOMM’s spokesperson What a day! The thorough understanding that Mr. Thibault and his team had of the health and social services network ensured that the information they provided truly fit with our reality.
Dominique Paquette, Director – CRDI-CA
RTCOMM’s support at strategic times during the preparation, hosting, and followup of this international event played a key role in its success.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry
I loved RTCOMM’s course on crisis management. The workshop really alerted me fact that a crisis always happens when you least expect it and disrupts a business. So it’s crucial to be prepared in order to deal with it as calmly as possible. This is what RTCOMM’s crisis management course with a round table simulation showed us.
Daniel Lavallée, Administrative Director, Risk Assessment and Compliance – Caisse Desjardins Granby-Haute-Yamaska
Our business relations with RTCOMM have been extremely positive over the past several years. Whether in terms of strategic positioning, training or consulting, their services have always met our expectations. We have built special ties with RTCOMM that go well beyond mere client relations; they have taken the time to really get to know us.
Maxime Laviolette, General Manager, Dessercom
RTCOMM has always been quick to understand the challenges we face in our industry and “deliver the goods” in a fair, efficient, and timely manner. What sets the RTCOMM team apart is their energy and creativity, which have made it possible for us to tackle a number of innovative projects crucial to the future of our organization.
Josée Noreau, President and CEO - SOGIQUE