Just as an accountant isn’t an actuary or a lawyer isn’t necessarily a marriage counsellor, it doesn’t mean that an expert in public relations is a crisis manager. It’s true that communications play a role in crisis management, and a skilled communications expert can surely help an organization better communicate with its different audiences during a crisis. Better yet, a sound, ongoing public relations program helps build up reserves of sympathy capital that the organization can draw on when a crisis hits. But to reduce crisis management to a simple question of communications or public relations is a mistake that only compounds confusion.
RTCOMM has always been quick to understand the challenges we face in our industry and “deliver the goods” in a fair, efficient, and timely manner. What sets the RTCOMM team apart is their energy and creativity, which have made it possible for us to tackle a number of innovative projects crucial to the future of our organization.
Josée Noreau, President and CEO - SOGIQUE
Deserving of special mention is their professionalism in respecting the political sensitivities of both levels of government involved in the event while also meeting FAO expectations.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry
Since our relationship began, we have been fortunate to benefit from RTCOMM’s main areas of expertise: strategic positioning, crisis management, and spokesperson training. Though their team has a knack for dealing with the unexpected—which is a valuable asset for a fast-growing company such as ours—we have always felt that nothing unexpected would ever occur because of their ability to keep one step ahead of events.
Johane Boucher-Champagne President and Chief Executive Officer - Anapharm
Dynamic and energetic, Richard Thibault is an excellent teacher and uses examples we can relate to in order to illustrate the crisis management process. Knowing that we can count on him to help us out if a crisis occurs in our organization gives us a real feeling of security.
Dominique Paquette, Director – CRDI-CA
Our business relations with RTCOMM have been extremely positive over the past several years. Whether in terms of strategic positioning, training or consulting, their services have always met our expectations. We have built special ties with RTCOMM that go well beyond mere client relations; they have taken the time to really get to know us.
Maxime Laviolette, General Manager, Dessercom