Just as an accountant isn’t an actuary or a lawyer isn’t necessarily a marriage counsellor, it doesn’t mean that an expert in public relations is a crisis manager. It’s true that communications play a role in crisis management, and a skilled communications expert can surely help an organization better communicate with its different audiences during a crisis. Better yet, a sound, ongoing public relations program helps build up reserves of sympathy capital that the organization can draw on when a crisis hits. But to reduce crisis management to a simple question of communications or public relations is a mistake that only compounds confusion.
Our business relations with RTCOMM have been extremely positive over the past several years. Whether in terms of strategic positioning, training or consulting, their services have always met our expectations. We have built special ties with RTCOMM that go well beyond mere client relations; they have taken the time to really get to know us.
Maxime Laviolette, General Manager, Dessercom
I loved RTCOMM’s course on crisis management. The workshop really alerted me fact that a crisis always happens when you least expect it and disrupts a business. So it’s crucial to be prepared in order to deal with it as calmly as possible. This is what RTCOMM’s crisis management course with a round table simulation showed us.
Daniel Lavallée, Administrative Director, Risk Assessment and Compliance – Caisse Desjardins Granby-Haute-Yamaska
The practical simulations of radio and TV interviews as well as media “scrum” with seasoned journalists followed by personalized feedback were the definite highlight of this top-quality course. It was professional, dynamic, expertly led, and fun.
Dominique Paquette, Director – CRDI-CA
Since our relationship began, we have been fortunate to benefit from RTCOMM’s main areas of expertise: strategic positioning, crisis management, and spokesperson training. Though their team has a knack for dealing with the unexpected—which is a valuable asset for a fast-growing company such as ours—we have always felt that nothing unexpected would ever occur because of their ability to keep one step ahead of events.
Johane Boucher-Champagne President and Chief Executive Officer - Anapharm
Deserving of special mention is their professionalism in respecting the political sensitivities of both levels of government involved in the event while also meeting FAO expectations.
Jean-Louis Kérouac, F. Eng., M.Sc, Secretary General - XII World Forestry