Today media representatives want to talk to the people who are actually in charge—to the movers and the shakers—and not simply to the director of communications. As such, anyone can be called on to act as a spokesperson before the media. The media, whether television, radio or print, represent a privileged link between the public and the company, provided the company knows how to deal with them. The public in general, and your customers in particular, are entitled to expect spokespersons who are credible and know how to convey their message. Our Media Relations training course is the only media training course certified by the Québec Ministère de la Sécurité publique for civil security emergencies. It is also certified by the Bar of Quebec.
- Bypass obstacles to communications
- Negotiate an interview
- Prepare your messages
- Establish your credibility
- Effectively use verbal and non-verbal language
- Overcome nervousness and stage fright
- Apply interview techniques
- Convince your audience and convey the messages
- Control the interview
- Handle trick questions